How to identify the main competitors of the projectThe analysis of the competitors of the website allows you to see the situation on the market and to borrow successful solutions for your project. Promoting resources without knowing your competitors leads to the omission of additional options for optimization and development directions.Why Cyprus Mobile Number List do you need to find competitorsAnalyzing the promotion of competitors allows you to know their strategy and improve the optimization of your own project.
The investigation of competitors' sites makes it possible to: add additional key phrases to the semantic core for promotion;determine the most popular products, services or materials of competitors, find out what is in high demand by users and use Cyprus Mobile Number List information on your own resource; assess the quality of the website and analyze the referral profile of competitors to understand how they promote, if they use external links and how much; examine the structure of the website: the presence of sections and subsections, a specific feature that can be used in your own project; find out how your competitor is doing on social media, if they are using contextual advertising and how much money they are spending on it.
When compiling a list of competitors, we classify them into three categories:1The main competitors are websites with a similar subject or selling the same products that operate in the same territory as the analyzed resource.2Indirect competitors are resources with partially overlapping topics. They may have additional promotion directions that are not used by the analyzed website. For example, when you search for a competitor's website that sells refrigerators, it will be online hardware stores.3Leaders are the most popular and widely promoted resources that can Cyprus Mobile Number List be guided as a reference, but you should not rely on their promotion strategy. These are massive worldwide known websites like YouTube, Wikipedia, AliExpress which leave no chance to top them.Let's see step by step the process of determining the list of main competitors on the example of the citrus.ua online store using different resources. We will look at two regions: Kyiv and Moscow.
We will not include indirect competitors and leaders in the list, and we will only focus on similar websites by level and content as much as possible. Get to know competitors website traffic.How to find competitor 's websiteManual identification of competitorsTo list competitors manually, you need to use the main semantic key phrases and enter them into search engines. You should also consider that the default results will be personalized based on location and Cyprus Mobile Number List user preferences.For example, let's enter the query "buy a smartphone" in Google search:Buy a smartphone - Google RequestThe results of the search engine are presented taking into account the location of the user (city and region).If the target audience is in another region, navigate to search settings:Google search settingsDisable the use of private results and select the desired region. You can select only the country without specifying the city: Google Custom Search